We have much in common with Inceptia. They seek to remove barriers that keep their clients from spending quality time on their main area of focus. They provide solutions based on innovation and industry-leading experts with a sincere desire to help. And we are also sister organizations in the FES family of service providers. This means we have provided many different services as its in-house provider of support including all tech support, network operations, data security, graphic design, billing, payroll and bookkeeping functions.
The Inceptia brand reinforces their sincere desire to help students and schools with innovative solutions. This balance of technology-based products with a personal connection also serves as an appropriate metaphor for (reflection of) the challenges of contemporary life. We love the challenge of finding ways to illustrate how Inceptia uncomplicates the complex world of student loans.
Images: website, some visually-oriented materials, a video, a unified campaign (that revolve around the product brochures?)