Create Your Brand Story
A brand story is a narrative that connects emotionally with your target audience, enabling them to identify with your organization on a personal level. Use your brand story as a foundation for creating engaging content and campaigns that resonate.
Use this worksheet to define key emotional elements of your organization; then use them to create your brand story.
Once you have your brand story, use it in your communications and outreach to:
- Communicate your mission and impact
- Inspire action
- Guide marketing and communication efforts
- Attract partnerships and collaborations
- Differentiate yourselves from similar organizations
- Foster supporter loyalty
Download the Worksheet
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