You’ve felt the pressure. Pulling together a campaign for those critical year-end dollars. This year doesn’t have to feel like a mad dash.
We will help you transform your year-end campaign from that stressful scramble into a strategic advantage. With the right plan you will raise more, retain more and rest easier knowing your December surge works for you long after the ball drops.
The Risk of Doing It the Same Old Way
- Losing first-time donors who give once in December and never hear from you again.
- Missing out on larger gifts through DAFs, stocks, and IRA distributions that quietly pass you by.
- Starting the new year in a cash crunch, scrambling to cover programs instead of planning with confidence.
- Wearing out your staff and volunteers with rushed appeals, unclear roles and last-minute panic.
- Letting your board disengage when they don’t see progress they can support and share.
Pick Your Path to Year-End Success
We’ve bundled the strategy, creative and deliverables you need into sample packages. Here are examples of some common packages. Or, let us customize your year-end campaign to meet your needs and your budget.
| You Receive… | Essentials | Best Choice | All-In | Full Power |
|---|---|---|---|---|
| Strategy and Support Sessions | 1 | 3 | 4 | 5 |
| Campaign Theme |  |
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| Campaign Emails | 1 | 2 | 3 | 3 |
| Social Media Posts | 3 | 5 | 7 | 7 |
| Direct Mail Design* | |
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| Donor Retention Toolkit | |
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| Landing Page Design | |
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| Campaign Calendar | |
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| Social Media Video | |
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| Investment | $3,100 | $4,500 | $6,300 | $10,000 |
*Not included in the pricing are the costs to print/mail the direct mail pieces.
Essentials: Cover Your Bases – $3,100
This package covers just the basics from strategy to a creative concept, plus polished emails and social posts. You’ll have everything you need to stop scrambling and start fundraising with confidence.
- Overall campaign strategy
- Campaign creative concept
- Email template
- Social media posts
Best Choice: Build for the Long Haul – $4,500
This packages gives you the most bang for your buck. You get all the basics with additional email and social media coverage, a persuasive direct mail piece (postcard or letter) and tools for stronger ongoing relationships.
- Campaign calendar
- Additional social media posts
- Additional email templates
- Direct mail design
- One-hour strategy check-in
- Donor stewardship toolkit
All-In: Maximize Your Reach – $6300
With all the essentials plus a customized landing page and additional design, your message goes further and your donor retention gets stronger.
- Additional social media posts
- Campaign calendar
- Landing page design
Full Power: Storytelling at Scale – $10,000
This is where your campaign shines brightest and creates the deepest connections. Along with everything in the All-In package, you’ll add a social media video and high-touch strategies designed to capture hearts, inspire generosity and unlock bigger gifts. It’s your story, told at scale.
Ready to Stress Less and Raise More?
You don’t have to do this alone. Let us help you turn your year-end fundraising into a year-round strategy. Make an investment in a successful new year.
Randy Hawthorne
Director, Nonprofit Innovation & Education
402.479.6992
randyha@filamentservices.org