Expanding Access to Higher Education
For more than 70 years, Tuition Exchange has helped make higher education more accessible while strengthening the benefits colleges and universities can offer their employees.
Founded by a group of institutions seeking to make careers in higher education more attractive, Tuition Exchange facilitates reciprocal scholarship opportunities for eligible faculty, staff and their dependents. Today, its network includes more than 710 colleges and universities across the United States and abroad. More than 8,000 students are currently enrolled with Tuition Exchange scholarships representing $325 million in funding.
Tuition Exchange describes itself as the oldest and largest tuition exchange program in the United States. Its reach and impact were already substantial when the organization approached Filament, but its brand and communications did not reflect that leadership position.
Bringing Focus to a Leading Organization
Tuition Exchange’s previous logo lacked distinction and versatility, while its promotional materials varied in both appearance and message. More importantly, staff and board members felt the organization needed greater clarity around its immediate priorities and future direction.
Filament’s research and discovery process helped identify more specific audiences, uncover common sources of confusion and define the attributes that distinguished Tuition Exchange from other scholarship programs.
Those findings shaped a new narrative, motto and visual identity. “Open Doors. New Opportunities.” brought the organization’s purpose into one concise declaration. An updated doorway symbol transformed an element from the previous logo into a contemporary, flexible mark representing access, possibility and a new beginning.
The process did more than improve marketing materials. It gave the staff and board a shared language for discussing whom they serve, what they believe and where the organization was headed.
Building a Unified Experience
Filament helped Tuition Exchange carry its brand across a new WordPress website, promotional videos, conference materials and printed literature. We contributed strategy, copywriting and editing in addition to creating a more cohesive visual system.
Our custom programming team also developed the online systems used by scholarship families, Tuition Exchange staff and campus liaison officers. These tools help connect the organization’s public-facing communications with the complex processes operating behind the scenes.
A Partnership That Keeps Evolving
Our relationship with Tuition Exchange has continued well beyond the initial branding project. Filament provides ongoing website support, design, printing, production and fulfillment of materials for participating schools. In 2026, we refreshed the logo as the organization entered another stage of growth and collaboration.
Tuition Exchange continues opening educational opportunities for thousands of students while helping member institutions attract and retain talented employees. We are honored to support an organization whose work makes transformative educational experiences more attainable for families around the world.
