by Matthew Landis | Jul 6, 2022
No matter the season, food security is a concern for millions of families in America. Lincoln is no different, as many local families rely on assistance programs to meet their nutritional needs. Generous Lincolnites regularly step up and pitch in in various ways, but...
by Matthew Landis | Jul 5, 2022
The Golden Rule of social media marketing: use the channel how your audience wants to use the channel. Not how you want them to use it. Here’s the thing… they’re on social media TO BE SOCIAL! They want to interact with friends/family – to pursue hobbies and interests...
by Matthew Landis | Jun 5, 2022
There’s a lot that goes into making effective marketing and fundraising videos. The temptation is to talk about your mission and services. Which is all fine and good, but what’s your point? What, specifically, are you trying to accomplish? And who, exactly, are you...
by Matthew Landis | May 3, 2022
You’ve produced a killer video with a concrete objective and directed at your target audience that connects on an emotional level. Now what? Get. It. Seen. Your videos are like a flyer. You can have the best one in the world, but you have to get it in front of your...
by Matthew Landis | Apr 15, 2022
People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...
