by Deb Hart | May 13, 2024
Good branding is more than the visual identity. It is the real story of your mission and it aligns all the facets of your organization. This article shares the top five reasons that having a good brand is beneficial. Tells Your Story Great branding tells your story in...
by Matthew Landis | Apr 14, 2024
The truth is that many nonprofits aren’t comfortable marketing themselves or don’t know where to start. Many marketing tactics feel like … marketing tactics. They don’t feel genuine. If you’re struggling with jumpstarting (or restarting) your marketing or fundraising...
by Paul Durban | Apr 4, 2023
Have you come across that satirical Onion article about a nonprofit that totally forgot who they were initially planning to help? It’s brief, but quite funny. And it got me thinking… Even though the article is meant to entertain, it encourages us to think...
by Paul Durban | Mar 23, 2023
In the world of nonprofit work, it’s easy to get caught up in the seriousness of the issues we’re addressing. We’re often dealing with pressing challenges, tight budgets, and high stakes. While passion and dedication are crucial to our mission, we...
by Paul Durban | Mar 3, 2023
Branding has been a part of human culture for millennia, from the creation of cave drawings to religious symbols to modern-day logos. In recent times, branding has become an essential tool for nonprofits looking to make a difference in the world. Nonprofit branding...
