City Brands Are Competitive Differentiators

City Brands Are Competitive Differentiators

If your city doesn’t have a strong, authentic brand, other communities are stealing your potential new businesses, visitors and even residents. If want to keep this from happening, you need to improve your city brand. Start by learning more about your current...
What Cities Get Wrong About Branding

What Cities Get Wrong About Branding

Who’s controlling your brand? If you are not actively shaping your city’s story, others are doing it for you. Developers, residents, social media, and one-off experiences are filling in the gaps, often in ways that don’t reflect your city’s strengths or direction....
The Top Five Benefits of Good Branding

The Top Five Benefits of Good Branding

Good branding is more than the visual identity. It is the real story of your mission and it aligns all the facets of your organization. This article shares the top five reasons that having a good brand is beneficial. Tells Your Story Great branding tells your story in...