If your city doesn't have a strong, authentic brand, other communities are stealing your potential new businesses, visitors and even residents. If want to keep this from happening, you need to improve your city brand. Start by learning more about your current brand...
Who’s controlling your brand? If you are not actively shaping your city’s story, others are doing it for you. Developers, residents, social media, and one-off experiences are filling in the gaps, often in ways that don’t reflect your city’s strengths or direction....
Good branding is more than the visual identity. It is the real story of your mission and it aligns all the facets of your organization. This article shares the top five reasons that having a good brand is beneficial. Tells Your Story Great branding tells your story in...
The truth is that many nonprofits aren’t comfortable marketing themselves or don’t know where to start. Many marketing tactics feel like … marketing tactics. They don’t feel genuine. If you’re struggling with jumpstarting (or restarting) your marketing or fundraising...
Have you come across that satirical Onion article about a nonprofit that totally forgot who they were initially planning to help? It's brief, but quite funny. And it got me thinking... Even though the article is meant to entertain, it encourages us to think about an...
In the world of nonprofit work, it's easy to get caught up in the seriousness of the issues we're addressing. We're often dealing with pressing challenges, tight budgets, and high stakes. While passion and dedication are crucial to our mission, we mustn't forget the...
Branding has been a part of human culture for millennia, from the creation of cave drawings to religious symbols to modern-day logos. In recent times, branding has become an essential tool for nonprofits looking to make a difference in the world. Nonprofit branding...
Discover the crucial role and effect of marketing materials that accurately reflect your nonprofit’s current story. These articles give insight to the function of marketing materials, the reasons for updating them and the significance of maintaining consistency.7...
