12 Essential Leadership Skills for Nonprofit Executives

12 Essential Leadership Skills for Nonprofit Executives

Before we dive into the essential leadership skills for success in the nonprofit sector, let’s take a moment to acknowledge the importance of self-awareness. Recognizing our strengths and areas for growth is vital to becoming effective leaders. However,...
Why Video is Essential to Nonprofit Marketing & Fundraising

Why Video is Essential to Nonprofit Marketing & Fundraising

People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...
The Ethical Dilemmas of Nonprofit Marketing

The Ethical Dilemmas of Nonprofit Marketing

Nonprofit organizations are tasked with the challenging goal of promoting their cause, engaging donors, and raising funds to make a difference in the world. Marketing and fundraising campaigns are essential to achieving these objectives, but they also present unique...