Why Video is Essential to Nonprofit Marketing & Fundraising

Why Video is Essential to Nonprofit Marketing & Fundraising

People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...
The Ethical Dilemmas of Nonprofit Marketing

The Ethical Dilemmas of Nonprofit Marketing

Nonprofit organizations are tasked with the challenging goal of promoting their cause, engaging donors, and raising funds to make a difference in the world. Marketing and fundraising campaigns are essential to achieving these objectives, but they also present unique...
The Benefits of Humor and Play in Nonprofit Work

The Benefits of Humor and Play in Nonprofit Work

In the world of nonprofit work, it’s easy to get caught up in the seriousness of the issues we’re addressing. We’re often dealing with pressing challenges, tight budgets, and high stakes. While passion and dedication are crucial to our mission, we...