Know Your Channel!

Know Your Channel!

The Golden Rule of social media marketing: use the channel how your audience wants to use the channel. Not how you want them to use it. Here’s the thing… they’re on social media TO BE SOCIAL!  They want to interact with friends/family – to pursue hobbies and interests...
Good Nonprofit Videos

Good Nonprofit Videos

There’s a lot that goes into making effective marketing and fundraising videos. The temptation is to talk about your mission and services. Which is all fine and good, but what’s your point? What, specifically, are you trying to accomplish? And who, exactly, are you...
Top Secrets for Getting Results with Video

Top Secrets for Getting Results with Video

You’ve produced a killer video with a concrete objective and directed at your target audience that connects on an emotional level. Now what? Get. It. Seen. Your videos are like a flyer. You can have the best one in the world, but you have to get it in front of your...
Internet Scams 2022

Internet Scams 2022

Happy Safer Internet Day 2022! From cyberbullying to social networking to digital identity, each year Safer Internet Day aims to raise awareness of emerging online issues and current concerns. Here are some web resources that can help protect you and your loved ones...
7 Protips for Posting in Facebook

7 Protips for Posting in Facebook

You may not know this, but the new 2018 Facebook algorithm gives you style points for posting correctly. Here’s the secret recipe for getting high marks for your post. 1. All in the timing There are lots of statistics regarding the best time to post on Facebook. The...