The Fundraising Iceberg

The Fundraising Iceberg

You spend months building a relationship with a potential donor. Coffee meetings. Program updates. Invitations to events they can’t attend. Phone calls that go straight to voicemail. Then they write a $10,000 check. Your board celebrates the gift. The donor gets a...
Unpacking the Nonprofit Trends Report

Unpacking the Nonprofit Trends Report

Today I’m bringing you highlights and actionable insights from the 6th Annual Nonprofit Trends Report by Salesforce. As we look into the findings, keep your organization’s recent hurdles in mind. You’re likely to find similarities of your own...
Know Your Channel!

Know Your Channel!

The Golden Rule of social media marketing: use the channel how your audience wants to use the channel. Not how you want them to use it. Here’s the thing… they’re on social media TO BE SOCIAL!  They want to interact with friends/family – to pursue hobbies and interests...
Good Nonprofit Videos

Good Nonprofit Videos

There’s a lot that goes into making effective marketing and fundraising videos. The temptation is to talk about your mission and services. Which is all fine and good, but what’s your point? What, specifically, are you trying to accomplish? And who, exactly, are you...
Top Secrets for Getting Results with Video

Top Secrets for Getting Results with Video

You’ve produced a killer video with a concrete objective and directed at your target audience that connects on an emotional level. Now what? Get. It. Seen. Your videos are like a flyer. You can have the best one in the world, but you have to get it in front of your...