branding | Filament Essential Services

What Cities Get Wrong About Branding

by Matthew Landis | Feb 10, 2026

Who’s controlling your brand? If you are not actively shaping your city’s story, others are doing it for you. Developers, residents, social media, and one-off experiences are filling in the gaps, often in ways that don’t reflect your city’s strengths or direction....

The Top Five Benefits of Good Branding

by Deb Hart | May 13, 2024

Good branding is more than the visual identity. It is the real story of your mission and it aligns all the facets of your organization. This article shares the top five reasons that having a good brand is beneficial. Tells Your Story Great branding tells your story in...

Nonprofit Marketing: Use Your “WHY” — Not Your “WHAT”

by Matthew Landis | Apr 14, 2024

The truth is that many nonprofits aren’t comfortable marketing themselves or don’t know where to start. Many marketing tactics feel like … marketing tactics. They don’t feel genuine. If you’re struggling with jumpstarting (or restarting) your marketing or fundraising...

Don’t Lose Sight of Your Nonprofit’s Mission: Friendly Tips for Staying Focused

by Paul Durban | Apr 4, 2023

Have you come across that satirical Onion article about a nonprofit that totally forgot who they were initially planning to help? It’s brief, but quite funny. And it got me thinking… Even though the article is meant to entertain, it encourages us to think...

The Benefits of Humor and Play in Nonprofit Work

by Paul Durban | Mar 23, 2023

In the world of nonprofit work, it’s easy to get caught up in the seriousness of the issues we’re addressing. We’re often dealing with pressing challenges, tight budgets, and high stakes. While passion and dedication are crucial to our mission, we...