MARKETING

HELP+RESOURCES

Should Your Nonprofit Leverage TikTok?

Should Your Nonprofit Leverage TikTok?

Unless you've been living under a rock, you're most likely aware of the phenomenon that is TikTok. But is it just a platform for trendy dances and viral challenges, or can it be a powerful tool for nonprofits seeking to boost awareness and fundraising efforts? Let's...

read more
From Mundane to Memorable: Capturing Nonprofit Events

From Mundane to Memorable: Capturing Nonprofit Events

Are you tired of clicking through the same carousel of images after every fundraising event - the smiling group photo in front of the media backdrop, the shot of the dinner table settings, or the packed room shot? Me too. It's time to step out of the routine and think...

read more
Cold Numbers to Warm Hearts: Making Data Feel Human

Cold Numbers to Warm Hearts: Making Data Feel Human

We all know that numbers are crucial in the world of nonprofits. They provide us with goals, they track our progress, and they illustrate the impacts we're making. But let's be real here — numbers can feel a bit, well... impersonal. When we're dealing with subjects as...

read more
Proactive vs Reactive: A Balancing Act for Nonprofits

Proactive vs Reactive: A Balancing Act for Nonprofits

There's a well-known saying in the business world: "Failing to plan is planning to fail." This wisdom rings particularly true in the nonprofit sector. Two types of planning often dominate the conversation - proactive and reactive. But what exactly do these terms mean,...

read more
12 Essential Leadership Skills for Nonprofit Executives

12 Essential Leadership Skills for Nonprofit Executives

Before we dive into the essential leadership skills for success in the nonprofit sector, let's take a moment to acknowledge the importance of self-awareness. Recognizing our strengths and areas for growth is vital to becoming effective leaders. However, it's important...

read more
Why Video is Essential to Nonprofit Marketing & Fundraising

Why Video is Essential to Nonprofit Marketing & Fundraising

People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...

read more
The Ethical Dilemmas of Nonprofit Marketing

The Ethical Dilemmas of Nonprofit Marketing

Nonprofit organizations are tasked with the challenging goal of promoting their cause, engaging donors, and raising funds to make a difference in the world. Marketing and fundraising campaigns are essential to achieving these objectives, but they also present unique...

read more

Visit our resources page

Visit our resources page