MARKETING

HELP+RESOURCES

Know Your Channel!

Know Your Channel!

The Golden Rule of social media marketing: use the channel how your audience wants to use the channel. Not how you want them to use it. Here’s the thing… they’re on social media TO BE SOCIAL!  They want to interact with friends/family – to pursue hobbies and interests...

read more
Good Nonprofit Videos

Good Nonprofit Videos

There’s a lot that goes into making effective marketing and fundraising videos. The temptation is to talk about your mission and services. Which is all fine and good, but what’s your point? What, specifically, are you trying to accomplish? And who, exactly, are you...

read more
Top Secrets for Getting Results with Video

Top Secrets for Getting Results with Video

You’ve produced a killer video with a concrete objective and directed at your target audience that connects on an emotional level. Now what? Get. It. Seen. Your videos are like a flyer. You can have the best one in the world, but you have to get it in front of your...

read more
Why Video is Essential to Nonprofit Marketing & Fundraising

Why Video is Essential to Nonprofit Marketing & Fundraising

People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...

read more
DIY vs PRO Video Production

DIY vs PRO Video Production

Full transparency: I want to produce videos for your organization. Not only that, I want to help with the strategy, planning and implementation. That being said, that phone of yours shoots some pretty good video and there’s a case to be made for shooting/editing your...

read more
School Fundraising: A Mom and Marketer’s Guide

School Fundraising: A Mom and Marketer’s Guide

I’ll be honest. When my daughters were in elementary school, I did everything I could to avoid being a part of the parent teacher organization (PTO). It isn’t because I didn’t care what happened at their school. We were blessed to attend a public elementary school...

read more
The Top Five Benefits of Good Branding

The Top Five Benefits of Good Branding

Good branding is more than the visual identity. It is the real story of your mission and it aligns all the facets of your organization. This article shares the top five reasons that having a good brand is beneficial. Tells Your Story Great branding tells your story in...

read more
Pixlr X: Free Online Photo Editors

Pixlr X: Free Online Photo Editors

Create next-level images with easy-to-use, online photo editors The process of creating the perfect photograph goes beyond pressing the shutter button and capturing your image. Even while cameras and smartphones are taking great photos and becoming better every day,...

read more
Best of the Web: Digital Marketing

Best of the Web: Digital Marketing

Learn about free solutions for your projects, marketing tool options and metrics to help drive growth and extend your impact with these resourceful Communication articles found around the web.Digital Marketing Trends For 2020 For Nonprofits Digital marketing done well...

read more
7 Protips for Posting in Facebook

7 Protips for Posting in Facebook

You may not know this, but the new 2018 Facebook algorithm gives you style points for posting correctly. Here’s the secret recipe for getting high marks for your post. 1. All in the timing There are lots of statistics regarding the best time to post on Facebook. The...

read more

Visit our resources page

Visit our resources page