MARKETING

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The Ethical Dilemmas of Nonprofit Marketing

The Ethical Dilemmas of Nonprofit Marketing

Nonprofit organizations are tasked with the challenging goal of promoting their cause, engaging donors, and raising funds to make a difference in the world. Marketing and fundraising campaigns are essential to achieving these objectives, but they also present unique...

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The Benefits of Humor and Play in Nonprofit Work

The Benefits of Humor and Play in Nonprofit Work

In the world of nonprofit work, it's easy to get caught up in the seriousness of the issues we're addressing. We're often dealing with pressing challenges, tight budgets, and high stakes. While passion and dedication are crucial to our mission, we mustn't forget the...

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Is Technology Dehumanizing Nonprofits?

Is Technology Dehumanizing Nonprofits?

In today's fast-paced world, technology has become an integral part of our lives. It revolutionizes the way we work and communicate with each other. For nonprofits, technological advancements have brought about numerous benefits, making their work more efficient and...

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The Power of Nonprofit Branding

The Power of Nonprofit Branding

Branding has been a part of human culture for millennia, from the creation of cave drawings to religious symbols to modern-day logos. In recent times, branding has become an essential tool for nonprofits looking to make a difference in the world. Nonprofit branding...

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Best of the Web: Branding for Nonprofits

Best of the Web: Branding for Nonprofits

Discover the crucial role and effect of marketing materials that accurately reflect your nonprofit’s current story. These articles give insight to the function of marketing materials, the reasons for updating them and the significance of maintaining consistency.7...

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Know Your Channel!

Know Your Channel!

The Golden Rule of social media marketing: use the channel how your audience wants to use the channel. Not how you want them to use it. Here’s the thing… they’re on social media TO BE SOCIAL!  They want to interact with friends/family – to pursue hobbies and interests...

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Good Nonprofit Videos

Good Nonprofit Videos

There’s a lot that goes into making effective marketing and fundraising videos. The temptation is to talk about your mission and services. Which is all fine and good, but what’s your point? What, specifically, are you trying to accomplish? And who, exactly, are you...

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Top Secrets for Getting Results with Video

Top Secrets for Getting Results with Video

You’ve produced a killer video with a concrete objective and directed at your target audience that connects on an emotional level. Now what? Get. It. Seen. Your videos are like a flyer. You can have the best one in the world, but you have to get it in front of your...

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DIY vs PRO Video Production

DIY vs PRO Video Production

Full transparency: I want to produce videos for your organization. Not only that, I want to help with the strategy, planning and implementation. That being said, that phone of yours shoots some pretty good video and there’s a case to be made for shooting/editing your...

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School Fundraising: A Mom and Marketer’s Guide

School Fundraising: A Mom and Marketer’s Guide

I’ll be honest. When my daughters were in elementary school, I did everything I could to avoid being a part of the parent teacher organization (PTO). It isn’t because I didn’t care what happened at their school. We were blessed to attend a public elementary school...

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Pixlr X: Free Online Photo Editors

Pixlr X: Free Online Photo Editors

Create next-level images with easy-to-use, online photo editors The process of creating the perfect photograph goes beyond pressing the shutter button and capturing your image. Even while cameras and smartphones are taking great photos and becoming better every day,...

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