Let’s talk about a topic that's been on everyone's mind lately—artificial intelligence (AI). As AI technology becomes more sophisticated, we're seeing some pretty mind-boggling creations. From deepfake videos that make celebrities say things they never said to...
Have you come across that satirical Onion article about a nonprofit that totally forgot who they were initially planning to help? It's brief, but quite funny. And it got me thinking... Even though the article is meant to entertain, it encourages us to think about an...
Nonprofit organizations are tasked with the challenging goal of promoting their cause, engaging donors, and raising funds to make a difference in the world. Marketing and fundraising campaigns are essential to achieving these objectives, but they also present unique...
In the world of nonprofit work, it's easy to get caught up in the seriousness of the issues we're addressing. We're often dealing with pressing challenges, tight budgets, and high stakes. While passion and dedication are crucial to our mission, we mustn't forget the...
In today's fast-paced world, technology has become an integral part of our lives. It revolutionizes the way we work and communicate with each other. For nonprofits, technological advancements have brought about numerous benefits, making their work more efficient and...
Branding has been a part of human culture for millennia, from the creation of cave drawings to religious symbols to modern-day logos. In recent times, branding has become an essential tool for nonprofits looking to make a difference in the world. Nonprofit branding...
Discover the crucial role and effect of marketing materials that accurately reflect your nonprofit’s current story. These articles give insight to the function of marketing materials, the reasons for updating them and the significance of maintaining consistency.7...
The Golden Rule of social media marketing: use the channel how your audience wants to use the channel. Not how you want them to use it. Here’s the thing… they’re on social media TO BE SOCIAL! They want to interact with friends/family – to pursue hobbies and interests...
There’s a lot that goes into making effective marketing and fundraising videos. The temptation is to talk about your mission and services. Which is all fine and good, but what’s your point? What, specifically, are you trying to accomplish? And who, exactly, are you...
You’ve produced a killer video with a concrete objective and directed at your target audience that connects on an emotional level. Now what? Get. It. Seen. Your videos are like a flyer. You can have the best one in the world, but you have to get it in front of your...
Full transparency: I want to produce videos for your organization. Not only that, I want to help with the strategy, planning and implementation. That being said, that phone of yours shoots some pretty good video and there’s a case to be made for shooting/editing your...
I’ll be honest. When my daughters were in elementary school, I did everything I could to avoid being a part of the parent teacher organization (PTO). It isn’t because I didn’t care what happened at their school. We were blessed to attend a public elementary school...
