Unless you've been living under a rock, you're most likely aware of the phenomenon that is TikTok. But is it just a platform for trendy dances and viral challenges, or can it be a powerful tool for nonprofits seeking to boost awareness and fundraising efforts? Let's...
MARKETING
HELP+RESOURCES
Budgeting for Stories: A Must-Have Marketing Strategy for Nonprofits
As we inch closer to another year, the wheels of planning and budgeting are spinning full throttle in the nonprofit sector. Amidst the number crunching and strategy plotting, there’s a golden nugget often left unexplored - the art and science of storytelling. Today,...
From Mundane to Memorable: Capturing Nonprofit Events
Are you tired of clicking through the same carousel of images after every fundraising event - the smiling group photo in front of the media backdrop, the shot of the dinner table settings, or the packed room shot? Me too. It's time to step out of the routine and think...
Don’t Fear the Restart: The Strength of Experience for Nonprofits
Recently, I was reminded of this powerful quote: "Don’t be afraid to start over again. This time you’re not starting from scratch, you’re starting from experience." Nonprofits, just like any other organization, go through cycles - periods of growth, stability, and,...
Cold Numbers to Warm Hearts: Making Data Feel Human
We all know that numbers are crucial in the world of nonprofits. They provide us with goals, they track our progress, and they illustrate the impacts we're making. But let's be real here — numbers can feel a bit, well... impersonal. When we're dealing with subjects as...
Proactive vs Reactive: A Balancing Act for Nonprofits
There's a well-known saying in the business world: "Failing to plan is planning to fail." This wisdom rings particularly true in the nonprofit sector. Two types of planning often dominate the conversation - proactive and reactive. But what exactly do these terms mean,...
12 Essential Leadership Skills for Nonprofit Executives
Before we dive into the essential leadership skills for success in the nonprofit sector, let's take a moment to acknowledge the importance of self-awareness. Recognizing our strengths and areas for growth is vital to becoming effective leaders. However, it's important...
The Art of Pulling Listeners In: Mastering the Nonprofit Storytelling Technique
As nonprofit storytellers and writers, we all know the power of a good story. A compelling narrative can change hearts, minds, and even the world. But have you ever felt like you're just pushing information at your audience instead of truly engaging them? Don't worry...
Why Video is Essential to Nonprofit Marketing & Fundraising
People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...
The Authenticity Challenge: Fundraising for Good in the Age of AI Deception
Let’s talk about a topic that's been on everyone's mind lately—artificial intelligence (AI). As AI technology becomes more sophisticated, we're seeing some pretty mind-boggling creations. From deepfake videos that make celebrities say things they never said to...
Don’t Lose Sight of Your Nonprofit’s Mission: Friendly Tips for Staying Focused
Have you come across that satirical Onion article about a nonprofit that totally forgot who they were initially planning to help? It's brief, but quite funny. And it got me thinking... Even though the article is meant to entertain, it encourages us to think about an...
The Ethical Dilemmas of Nonprofit Marketing
Nonprofit organizations are tasked with the challenging goal of promoting their cause, engaging donors, and raising funds to make a difference in the world. Marketing and fundraising campaigns are essential to achieving these objectives, but they also present unique...