Why Every Organization Needs a Social Media Policy

Why Every Organization Needs a Social Media Policy

In today’s hyper-connected world, social media plays a central role in how people communicate, share information, and engage with the communities around them. For organizations, this presents both tremendous opportunities and significant risks. Employees, partners,...
Jingle All the Way…Today!

Jingle All the Way…Today!

Walk into any retail store in October and you’ll see it. Christmas trees. Holiday ornaments. Santa hats stacked high. You might roll your eyes and mutter something about stores starting earlier every year. Maybe even throw in a “Bah! Humbug!” Pretty soon they’ll be...
Nonprofit Consultants: It’s Not About Why…But When

Nonprofit Consultants: It’s Not About Why…But When

Navigating the world of nonprofit management is like steering a ship through ever-changing waters. You’ve got your mission as your compass, your crew (staff and volunteers) working hard, and donors fueling your journey. But even the best captains know that sometimes,...
The Top Five Benefits of Good Branding

The Top Five Benefits of Good Branding

Good branding is more than the visual identity. It is the real story of your mission and it aligns all the facets of your organization. This article shares the top five reasons that having a good brand is beneficial. Tells Your Story Great branding tells your story in...
Why Video is Essential to Nonprofit Marketing & Fundraising

Why Video is Essential to Nonprofit Marketing & Fundraising

People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...