Top Secrets for Getting Results with Video

Top Secrets for Getting Results with Video

You’ve produced a killer video with a concrete objective and directed at your target audience that connects on an emotional level. Now what? Get. It. Seen. Your videos are like a flyer. You can have the best one in the world, but you have to get it in front of your...
DIY vs PRO Video Production

DIY vs PRO Video Production

Full transparency: I want to produce videos for your organization. Not only that, I want to help with the strategy, planning and implementation. That being said, that phone of yours shoots some pretty good video and there’s a case to be made for shooting/editing your...
Protip: How Using 2 Spaces is Like Fruitcake

Protip: How Using 2 Spaces is Like Fruitcake

Every year your grandma brings a fruitcake to your holiday gathering. It’s old-fashioned, disgusting and goes largely untouched. The only people who eat it are either just being polite or are also, you know, “of that age.” But she grew up on it, she loves it and...
School Fundraising: A Mom and Marketer’s Guide

School Fundraising: A Mom and Marketer’s Guide

I’ll be honest. When my daughters were in elementary school, I did everything I could to avoid being a part of the parent teacher organization (PTO). It isn’t because I didn’t care what happened at their school. We were blessed to attend a public elementary school...
5 Ways to Avoid Online Meeting Fatigue

5 Ways to Avoid Online Meeting Fatigue

Online meeting fatigue is real. There has been a significant increase in online meetings over the last year—and they are likely to remain commonplace because they are so convenient. At first it was a novelty, but now it’s causing some serious strain. It’s harder to...