Why Video is Essential to Nonprofit Marketing & Fundraising

Why Video is Essential to Nonprofit Marketing & Fundraising

People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...
DIY vs PRO Video Production

DIY vs PRO Video Production

Full transparency: I want to produce videos for your organization. Not only that, I want to help with the strategy, planning and implementation. That being said, that phone of yours shoots some pretty good video and there’s a case to be made for shooting/editing your...
Protip: How Using 2 Spaces is Like Fruitcake

Protip: How Using 2 Spaces is Like Fruitcake

Every year your grandma brings a fruitcake to your holiday gathering. It’s old-fashioned, disgusting and goes largely untouched. The only people who eat it are either just being polite or are also, you know, “of that age.” But she grew up on it, she loves it and...
School Fundraising: A Mom and Marketer’s Guide

School Fundraising: A Mom and Marketer’s Guide

I’ll be honest. When my daughters were in elementary school, I did everything I could to avoid being a part of the parent teacher organization (PTO). It isn’t because I didn’t care what happened at their school. We were blessed to attend a public elementary school...
Cyber Insurance Webinar

Cyber Insurance Webinar

We generally think of cyber attacks happening to financial institutions or government entities. But there is an increasing risk to any organization with a database that contains personal contact information. Cyber insurance can help your organization recover after a...