Why Video is Essential to Nonprofit Marketing & Fundraising

Why Video is Essential to Nonprofit Marketing & Fundraising

People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...
The Role of MS(S)Ps in Successful Audits

The Role of MS(S)Ps in Successful Audits

This article was authored by Apptega, provider of tools to simplify cybersecurity management and compliance. The word “audit” conjures dread for the never-ending questions, paperwork, and pressure it implies. Organizations that partner with security-focused IT...
The Ethical Dilemmas of Nonprofit Marketing

The Ethical Dilemmas of Nonprofit Marketing

Nonprofit organizations are tasked with the challenging goal of promoting their cause, engaging donors, and raising funds to make a difference in the world. Marketing and fundraising campaigns are essential to achieving these objectives, but they also present unique...